Built for
- Companies: B2B software, equipment, consumer goods, services
- Stage: product-market fit in at least one market
- Scope: partner strategy · sourcing · contracts · enablement · governance
Program · Strategic partnerships
A partner network
that actually sells.
Many markets, one hub. We source, sign and enable the distributors, resellers and integrators that carry your offer across Europe, North America, Australia and beyond — and run the cadence that keeps them selling.
- B2B
- Channel
- Distribution
- Co-sell
1Hub for every market
12Months, typical roll-out
QBRPartner cadence built in
Who it's for
Fit, objectives
& common hurdles.
For companies that want international coverage without opening an office in every country — and need partners who actively sell, not just sign.
Objectives
- Prioritize markets and partner types
- Sign partners with clear targets and incentives
- Equip partners to sell: training, assets, demo flow
- Run one joint pipeline across all markets
Hurdles we solve
- Markets with different languages, rules and buying habits
- Partners that sign MOUs but never sell
- No visibility into partner pipeline
Plan & milestones
Twelve months,
four phases.
Start with the strongest market, prove the motion, then roll out in waves.
- 01
Strategy & Criteria
Market prioritization, partner archetypes, incentive model, contract templates.
Months 1–2 - 02
First-wave Partners
Sourcing and negotiations in the first two priority markets; onboarding and enablement.
Months 3–4 - 03
Roll-out Waves
Expand to the next markets, co-marketing calendar, joint pipeline reviews.
Months 5–9 - 04
Govern & Optimize
QBRs, partner scorecards, tiering and incentive tuning; handover to your team.
Months 10–12
What we do
Three workstreams,
one team.
Partner strategy
Which partner types, in which markets, on which terms — decided with data.
- Market × partner-type matrix
- Incentive & margin model
Sourcing & signing
Long-list, outreach, meetings and negotiation — run by our team.
- Contracts & deal registration
- Onboarding checklist
Enablement & governance
Training, sales assets and a shared pipeline so partners actually close.
- Enablement kit & demo flow
- QBR template & scorecard
What you get
Measurable.
Repeatable.
A partner who is enabled and measured will outsell ten who only signed an MOU.”
Coverage
- Partners live in priority markets
- One hub, one cadence for every region
- Clear map of white spaces
Pipeline
- Joint pipeline with deal registration
- Co-marketing calendar per market
- Monthly partner performance report
Governance
- Partner tiers & incentives
- QBRs and scorecards
- Playbooks for your own channel team
Ready to start?
Want international coverage without new offices?
Tell us your product and target markets — we'll outline a partner roll-out plan.